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The day after Thanksgiving is famously called "Black Friday" which marks the official start of Christmas shopping season. Consumers are bombarded with commercials and ads touting promises of great deals for the holidays. "Door busters!", "Deals!", "Holiday Savings!" are common slogans delivered to consumers to incite excitement and draw shoppers. Consumers line-up and wait for hours outside stores hoping to get their hands on one of these bargains. The day after Christmas, consumers line-up to return gifts received that they don't, want, like, are ill-fitting, etc. Black Friday is symbolic of retailers' accounts going from being in the 'red' (loss) to being in the "black" (profit) in accounting terms. Happy shopping!