2020年06月18日

Word of the Day: "Clout"

Word of the Day: Clout




If you know anything about the mnodern internet I'm sure you have heard this word before. Often accompanied with 'chaser' and 'for fame'.
It is a super modern word that means having influence or power. In popular culture, people with clout are seen as popular and cool. It long predates Instagram.

Clout got new life in the 2000s with the rise of social media. Launching in 2008, an app called Klout calculated a person’s social media influence with a so-called Klout score. Have a lot of followers and get a lot of likes? You’ve got clout. People are paying attention to you.

Clout spread in the 2010s as a more general slag term denoting popularity and coolness, not unlike having swag or cred or being an influencer. Wearing a Supreme tee, some fresh kicks, and a pair of white, round sunglasses? You’re hip. You’re on point. You’ve got clout.
Very colloquial indeed!

An example sentence could be:


'RiceGum (Youtuber) is continuing to take shots at PewDiePie (Youtuber), further addressing the issue in a vlog published on January 11. He hit back at claims of ‘clout-chasing’ due to using PewDiePie’s images in the thumbnail of his apology video, as well as using PewDiePie’s name in the title'

So try out this cool new modern word!



同じカテゴリー(Christine先生)の記事画像
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同じカテゴリー(Christine先生)の記事
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 IOTD: "case in point" (2025-04-05 17:00)
 IOTD: "call the shots" (2025-03-29 17:00)

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